How to sell a product?

The sale of goods is an event that guarantees a profit, both to the manufacturer and the trading company. To conduct a successful sale of your product, you need to know some of the rules of the market, analyze the economic situation on it, as well as decide on the product that you will sell. The last point concerns those entrepreneurs who are only going to engage in trade or want to expand their range of products. What products are currently in high demand from the buyer, and how to sell the goods in order to make a profit? Let's try to understand these issues in more detail.

Rules for the sale of goods

Before you open your own enterprise, which will be engaged in the sale of goods, you need to know the general rules, according to which, on the territory of Russia, products and goods of all commodity groups are sold. The trading company for all goods must have certificates that are issued by the authorized body.In addition to certificates, the company must have regulatory and technical documentation certifying the quality of the goods, in particular, in terms of their safety for human health.

The trading company is responsible for the quality characteristics of the goods that it sells, people, which is often avoided by trading companies. All rules relating to the sale of goods are indicated in ch. 8 SP 2.3.6.1066-01, as well as in Chapter III of the letter N 1-314 / 32-9 Roskomtorg from 03.17.1994. Before opening a trade, the trading company must be fully prepared - all products must have labels and clearly decorated labels with prices. All packaging material, the appropriate equipment for weighing the weight of the goods, as well as a store or other outlet should be equipped with cash registers. When selling goods, the company must comply with the provisions of the law "On Protection of Consumer Rights".

Cost of goods sold

In the process of the enterprise, which sells goods, as well as all other legal entities that sell and manufacture products, reports are kept reflecting the volume of products sold, their cost and other criteria.Reporting is used primarily to determine profits and subsequently, the profitability of the trading company, as well as to calculate and pay taxes. Tax liabilities are the most important moment in the work of any company, therefore, before opening your business, an entrepreneur must study concepts such as the cost of goods sold and their cost.

The cost of goods sold - this is the cost that was paid to the manufacturer of the goods, if it is not recyclable, not being a raw material at the same time. If your company produces its own products, and then sells them, then all the costs of its production are included in the cost of production. Thus, in some cases, the cost of goods sold and their cost is one and the same amount, and in some cases, completely different. These two concepts are very important for accounting, and accordingly, reporting.

Most Popular Products

Undoubtedly, opening your own trading company, you need to thoroughly examine the market. Without this moment it is impossible to organize a successful trade.Economists and analysts say that in the real market the most popular products are food products. People, regardless of their income, will always buy food, but this niche of the market has long been occupied. But, if you have the opportunity to offer the buyer quality food at a tolerable price, the volume of goods sold by your company will be large. Naturally, the revenue in this case will be decent, however, as well as profit.

The second place in the market in popularity is occupied by alcoholic beverages - excisable goods, which at all times have been in demand among our compatriots. Non-alcoholic beverages are not so successfully sold, since their popularity depends on seasonality — in summer, lemonade, juices and water are bought in large volumes, while in the winter time you will not earn much on this product group. The third place is occupied by clothing and footwear, but not the luxury category, but the average price category.

If you decide to engage in trade on the Internet, you should know which product is best sold in the virtual spaces of our country.So, more than 22% of the market is occupied by mobile phones, with various price categories, ranging from the most primitive devices designed exclusively for talking, and ending with expensive smartphones.

Laptops are also Russians prefer to buy in online stores, so their sales volume is fixed at 6% of the total virtual market. The same indicators of corruption are typical for cameras, including expensive ones, intended for professional photography. The third place in sales is occupied by TVs - their sales are fixed at 3%, and home goods are sold less than 1%. According to analysts, in the near future, the conjuncture of the virtual market will change due to an increase in sales in the segment of household goods.

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