How we dressed in the nineties.
I have long wanted to write a big post about fashionninetiesThis is a very interesting period in the history of post-Soviet countries -the USSRthey had just ceased to exist, the omnipresent Communist Party and the Komsomol did not exist, and the people of the nineties began to dress as they wanted - without the risk of being dismissed from the enterprise and being “worked along the Komsomol line”. It turned out not always successfully, but certainly it was always remembered. The fashion of the nineties was something like a young girl who first started using makeup and just comprehends all the nuances of this difficult art - it turned out bright, bright and a little ridiculous and naive)
One of the tasks of the post-Soviet fashion of the nineties is to differ as much as possible from what it was before. Bright things of various shapes and sizes, often incompatible with each other, as if challenging the bygone era of gray mouse jackets and identical ties. The second task of the fashion of the nineties (relating mainly to the fair sex) is to shock the Soviet aunts.The bright women of the late eighties and early nineties stood out among the crowd, attracting the attention of men and the goose hiss of "ladies from the old guards" who had been dressed in dark suits of Soviet factories for decades.
So, in the current post - a big and interesting story about the fashion of the nineties. Come under the cat, it is interesting. Welladd friendsDo not forget)
First, a little about where the nineties came from.the USSRthat existed until 1991 was a rather closed country, where all the years of the country’s existence there were certain problems with fashionable clothes - Soviet factories were practically not sewn, in the USSR it came mainly through the systemfarceand was quite rare. Because of this, street mods very strongly stood out among the total gray mass, at one time they were called"dandies"and often, because of their appearance, they had problems with the police or the local proletariat "in the region".
Nevertheless, many wanted to dress beautifully and brightly, and this became possible in the last years of the USSR, when the shuttle traders began to import imported clothes to the country more or less legally, and the same fashion smoothly migrated into the nineties. The street fashion of the nineties had several features.
Firstly, television had a strong influence on it (more than magazines and newspapers). Former Soviet citizens very much wanted to be like the heroes of foreign films and TV shows, which began to be en masse on TV screens and video salons in the early 1990s - and very often “fashionable images” were drawn from there. Boiled jeans, T-shirts tucked into trousers, high velcro sneakers, hairstyles in the style of "techno" are all images from the movies of the late eighties and early nineties.
The second feature is that very often things from the “nineties fashion” were either too small or too large for the owner.. It happened because, unlike the film characters, the former Soviet citizens did not have the opportunity to sort out the dimensions - the “branded” thing often got into the country in 1-2 copies, and you had to either “take what is” or remain with nothing .
Well, the third feature is bright, often incompatible colors, shapes, textures and styles.. Take the aviators dark glasses, bright red beads, metal earrings in classic style, some red blouse, a purple checkered jacket and acid-blue leggings - and you will get a typical image of a fashionable woman from the early nineties.For a complete picture, add to this hairstyle with a perm and high nachos, as well as bright makeup with deep shadows)
And now about what things were popular and fashionable in those years.
01. Colored tights, trowels, denim skirts.
Bright leggings - something like tights, but without the lower "toe" part, leggings in form more resembled tight-fitting trousers became a distinctive feature of the women's fashion of the nineties. Tights were a variety of colors and textures - bright green, purple, orange, leopard, etc. The brighter - the better. As a “top” for leggings, one often chose a jacket of acid-contrast colors or a sports trowel for a suit, rarely in size - usually large-sized trowels were carried from Turkey so that they would not lie on the shelves.
Another popular thing in those years was women's denim skirts, some models had a rubber bottom - also quite a distinctive feature of the nineties.
02. Jeans«malvina»and«boiled sausages».
Jeans, the former expensive deficit in the USSR (branded Montana models sold for 220-250 rubles), became a real boom in the fashion of the nineties - cheap jeans poured into the countries of the former USSR en masse, in which every second, if not every, mod began to walk.The most fashionable jeans of the early nineties were the so-called “wrenches” - the usual dark blue jeans with a special technology were boiled in hot water, which is why they acquired a kind of “marble” structure and light color of different shades - from dark blue to almost white.
The most popular model of the ninety-year boiled jeans was, perhaps, the jeans of the firm "Mawin", which are also called "malvins" by the people. Jeans were sewn in Pakistan, had a recognizable embroidery of red-green color on the right rear pocket, as well as a contrasting black and white leather leib in the place where the belt was threaded. If the jeans were worn with a belt, then the belt was necessarily passed under the Leib, and the shirt was tucked inside - so that everyone could see that these are brand jeans)
In addition to the factory models, the “varenka” could also be made at home - there were several recipes for obtaining this shade. It seems that blue jeans had to be boiled for an hour or two in a large tank with the addition ofSlaughter Soviet bleach, and then in some special way wring out. “Boiled” jackets were also very popular - they were often all-season, with a warm lining that was urging on and detachable sleeves.Such a jacket could be worn literally all year round — getting from one thing either a warm winter jacket, or a light summer vest.
03. Tracksuits for men and women.
Tracksuits have become a real buzz for the nineties - moreover, they were worn by both men and women. Tracksuits were most often free broad cut and unimaginable acid shades (in the photo above - still relatively quiet option). The costumes were especially popular among the "brothers", rektirov and street vendors - such clothes were comfortable to wear all day, did not constrain movements and looked "fashionable and priplatnenno."
It was considered a special chic if the costume has a “trademark” label - costumes from Adidas, Reebok and Puma were valued (the latter in colloquial speech was often called “Rita” because of the similarity of writing). There were also Chinese-Turkish fakes with embroidery like "Abibas" - I do not remember the attitude to such suits, it seems no one really read it.
Even in the nineties, there appeared a manner (now considered completely wild) to wear sports suits with classic pointed-toed shoes (most often in black) - in the photo it is just such an option.It was not considered fashionable, but was rather a forced measure - getting good sneakers or sneakers was not always possible.
04. Sweaters with embroidery«BOYS».
Very bright and recognizable fashion thing from the nineties - men's sweaters with embroidery. Those who say that such sweaters "were received in the nineties as a gift from the grandmother" are absolutely not in the subject, despite the rather vintage look - sweaters with embroidery were an ultra-fashionable thing brought from abroad.
Such sweaters were woven from thick woolen (a little barbed) fabric, and their design always had one structure — geometric patterns were at the top and bottom, and in the abdomen there was a monochromatic strip (usually white) with embroidery. The absolute leader in sales was a sweater with embroidery "BOYS" - in the photo above there are already three options for such a sweater. In second place in popularity was the flying eagle - apparently due to the similarity with the "firm" eagle "Montana".
Embroidered sweaters went out of fashion just as quickly as they entered - almost no one wore them in the second half of the nineties.
05. Leather jackets-«leather jackets»and down jackets.
Leather jackets in the "techno-style" were very popular in the nineties - I think the movie "Terminator-2" played a role here, the popularity of the group "Depes Fashion" and the nascent popularity of the metal movement.Kozhanki was taken most often from Turkey - and sometimes they tried to give out leather leatherette jackets for genuine leather jackets.
Buyers in the market had several ways to check the “naturalness of the product” - first, the inconspicuous section of the jacket could be slightly lit with a cigarette lighter - the skin should not burn, while the substitute began to melt. The second way is to undercut the corner of the jacket and look at the inside of the material - there should be suede on the back of the genuine leather, whereas the leatherette will have fabric there. Well, the third way - if you slightly stretch the natural skin on your thumb and look at the light - then dots and pores will be noticeable, whereas the leatherette will look like a uniform film.
“Down jackets” were called large and for the most part shapeless winter jackets stuffed with feathers and down. Down jackets were also taken from other countries - for example, in our family we once went to Vilnius for them. Jackets of the nineties were very impractical - due to the fact that the thing was not properly stitched, after a season or two of wearing all the fluff fell into the lower part of the down jacket, exposing the shoulders and chest.After washing, such puffs often turned into something shapeless and were thrown away.
06. Unusual jackets.
Another very recognizable fashionable “artifact of the nineties epoch” is jackets of all kinds of unimaginable, “non-Soviet” styles and styles. Multicolored jackets with wide padded cotton hangers became popular with women - now it looks strange, but then it was very fashionable. Women's jackets were of different lengths and styles, most often sewn from wool fabric.
So-called “double-breasted” jackets with a wide turn-down collar became popular among men, and the cut on the collar should have been a narrow line (as in the photo above), and not a tick, as in jackets of old styles. Two or three years, crimson jackets were popular - there is a legend that Sergei Mavrodi became the reason for popularizing the crimson jacket, who read the New Year's address to the people in the crimson jacket on December 31, 1993, but as I recall, these jackets appeared two or three years before in the game "What, Where, When?" as "masters jackets". So it's hard to say exactly what caused their popularity.
07. Children's fashion.Caps, digital watches and jeans with pins.
The children of the nineties also had their own fashion - bright trowels from sportswear like "Reebok" or "Puma" were considered fashionable, and often they were worn separately from the set - with regular trousers or jeans.
At one time, the caps "USA California" were very popular - dark blue, bright blue, black and (later) camouflage colors, I had one. The visor in the cap had to be necessarily bent by the owner personally - the variant with a straight visor (as in the photo above) was considered “Lokhovsky”. The correct bend was done this way - the visor was clamped between the palms, after which it was necessary to move the palms up and down, gradually increasing the pressure towards the center. The main thing here was not to overdo it - with more than was needed, the plastic base of the visor broke down, and the owner of such a “broken cap” was considered an even bigger sucker than the one who had a direct visor.
Considered fashionable and sunglasses in a plastic frame - it was considered a special chic not to remove the original sticker from the corner of the glass. Back in the early nineties there were very fashionable electronic watches with a bracelet - "Casio" or "Electronics". I had the coolest version of "Electronics" - with a stopwatch, a timer,alarm clock, some kind of calendar and the backlight of the screen, which was triggered by pressing the upper left button.
In the second half of the nineties, T-shirts and bikes with prints "Nirvana" and "Metallica", as well as grunge-style jeans written with a ballpoint pen and hanging with English pins, became fashionable, I wore two packs of pins and personally printed on them with a ballpoint pen the inscriptions "Nirvana" and "Kurt D. Cobain (1967-1994)". And the Anarchy medallions and badges with the same Nirvana group were considered cool and fashionable accessories.
How we dressed in the nineties
How we dressed in the nineties
How we dressed in the nineties
How we dressed in the nineties
How we dressed in the nineties