Why Instagram is a bubble
Along with the question of the death of LJ or not the death of LJ, it is often mentioned that now the undisputed leader in social networks is Instagram and YouTube. No doubt - new trends, new formats. But when I began to pay attention in my field of activity to the numbers that were issued by Instagram bloggers and advertisers and those who judged the popularity of the service danced from, I could not help feeling that ALL COUNTRY ! But at the same time, it is good among my acquaintances if 10% have an Insta in general. But exactly on these tsiferkam from accounts with a bunch of zeros all consider Instagram a popular social network. Oh, how cool! Oh, how fashionable!
Well guys, are you serious? What are there hundreds of thousands! What millions! Who believes in it?
Showing on the fingers ...
You can agree with a small number of really popular Instagram-public people. There are those who, through long and painstaking work, collected 10,000 subscribers over many years. There are a significant part of those who actually do not chase ratings and figures and simply post photos for friends and relatives having subscribers in the couple of hundred people in the best case.
But after all, the main part of Instagram with accounts of 50,000, 100,000, 300,000, 500,000 subscribers is just a cheat for pennies! Type who will understand there, the main thing is to show a large figure. Yes, how many millions of accounts have already been exposed in the fact that there are living there on the strength of 10%.
Let's not touch Buzov, let's take at random the average account in the Insta:
Dentist attracted 450,000 people to your account! Imagine! This, damn it, the population of such a city as Tula, for example. What is this woman, even if she and the dentist, so attracts them? What is she so exclusive post in her instagram? Now check ...
It is strange that it’s somehow dumb to lure the whole Tula into the account. Do not find Teeth what, banal photos on the go. Let's analyze more carefully. Now it is the 21st century and the Internet has not just appeared. Many people probably wondered about the analysis of accounts in social networks.
We go to the already popular resource Livedune.ru, register there and find the appropriate section:
Enter the link to the blogger and the system itself analyzes all indicators and gives you the finished result for the final analysis:
For starters, you can immediately pay attention to the column "Mentions".It shows in how many posts other bloggers mentioned the blogger. It also speaks about some popularity or something. So look, an account with 391,000 subscribers has 441 mentions, which is not bad in fact. And your account with 451,000 subscribers is only 18, which is somehow suspicious. Many accounts with 10,000 subscribers are more likely to mention. Remember this moment!
We look further at the dynamics of increasing subscribers:
What would you understand at the beginning of the schedule is 85,000 subscribers in October 2017, and today 450,000 subscribers. Do you see the steps? This is how the number of subscribers increases by 50,000 per day! Cool, right? Everyone can say anything about LJ, but to show the cool numbers here, you need to invest either huge money or a lot of work. For insists so that you understand - this is only measured in several thousand rubles and you are supposedly the leader of the opinion of the population of the whole city! Of course, after this everyone will consider Instagram as a fashionable and popular venue.
And what about the likes?
Here you have a couple of posts, where in an hour 3000 people like this picture! Here is this efficiency! But the graphics and common sense can not be fooled. Purchased huskies can be seen from far away.
Let me explain to you in more detail what is shown in the screenshot from Livedune.ru.
Dots on the blue line of the graph show how many likes were on the post at the specified hour. Those. the first point is the date of publication, the second shows how many likes were in an hour, the third - how many in two, etc. Every hour the post is supposed to collect less and less new likes. However, on both graphs it can be seen that for the first 3 hours, posts collect about 800 likes, and for the next 3000, although following common sense they should have gained no more than 200. Totally, by 4 hours after publication, 75% of the likes in this account were stitched.
And we found out with absolutely no special knowledge and "equipment" using one well-known service. This is me to the fact that the instagram's “bubble” is gradually deflating and will deflate. Now it is difficult to cover up the eyes with huge numbers easily.
Previously, there really was an issue in auditing the quality of the audience. In fact, it was impossible to find out how many of the hundreds of thousands are alive, and not bots. Many took advantage of this and began to turn subscribers and likes to themselves for a penny. Someone just to brag, and someone to show the advertiser and cut down some money.The most cool thing is that later, for reporting, tens of thousands of likes are made up for pennies and the advertiser could not verify anything from this - he believed in the word. The numbers are big - that was enough.
This is how it seems to me that it was on this basis that the opinion appeared that Instagram is super visited and super fashionable. But in fact it is a natural bubble.
Well, let's leave the question wrap. Whoever wanted, he understood the general background and meaning of all this. Let's take some big account in Instagram and look carefully at the posts. Look, for example, with 1.2 million subscribers there are 2,000 comments and 70,000 likes - it’s considered cool and normal! At the same time often come across posts with 300 comments and 20,000 likes. Yes, we have a LiveJournal in a post blogger with 10,000 subscribers, there are 3,000 comments. And if in a post less than 300 comments, then this is generally considered a failure. At the same time, of course there is no question about any audience of subscribers in the millions. Well if at the same time the blogger has five subscribers. There is a difference - 5 000 and 1 200 000. With five thousand, you don’t have much trump, they will still laugh now, right?
But that's not all.
We take again livedune.ru and do an analysis of the comments and activities.Here, for example, one of the posts scored as many as 82 comments and 64 of them with a meaning. Those. the rest are like "hello", "come in", "Aaaaaa!" and such a plan. Yes, of course, we can say that in other posts the audience is somehow attracted by polls, questions, but the essence does not change - the usual post shown in the multi-million account is often interesting to several dozens of people. That's all. This is a reality.
But how effective it can be to say - I have almost half a million subscribers. At the same time modestly keep silent that they see and read your posts for one reason or another, then 300 people, then a couple of thousand.
Why am I all this? The feet of the imaginary popularity of a resource are growing just from millions of people that can be shown to everyone, but from which it is often zero. Yes, of course there are instagrammers with good conversion and a live / honest audience. Surely they have more traffic there than on any social network - but these are dozens of people (even a hundred). And the rest exploit the numbers for the full program. And the numbers are about the same as in the title picture. They produce kilometers of zeros, which we should divide by good by several orders of magnitude. Exactly the same as conversations about the popularity and fashion of Instagram.